At the beginning, I want
to mention that the following views expressed are my own personal
take of the topic.
The social media marketing
is booming, blogging is booming, and the world wide web is a rather
free playing field. What I mean to say is that it is perfectly
acceptable (and bothering easy) to market and publish all kinds of
stuff in today’s web-society. I'm keen follower of some social
media channels and Internet portals related to my field – grossly
or specifically.
I can happily state that
the businesses for improving health and fitness are developing well
and good. Many people want their share of it. However, this trend
obviously has its pitfalls – in my honest at least. People today
are not only looking for improved physique, but also the
psychological side is receiving more and more interest. Hand in hand
with this growth, I've seen more and more mental coaching services
appearing with the most varying names and concepts.
Personally, I see this
growth in interest as great thing. But then, the growing market of
various fairly commercial 'mind coaching solutions' is certainly
confusing. Having browsed some of the market offerings in Finland,
I'm in many places still to understand the fundamental approaches and
roots. In other words, what does the customer actually get? Is it
just inventive slogans and mental cookbook recipes without any, or
very weak, base in research and science? Another thing is the
various certifications and accreditations on offer. So what, if you
buy a few course days and an impressive diploma – is the
certification a proof of some sort of expertise? Is the underlying
competence really sufficient to work with real people? Are the end
customers in good hands?
The field of
coaching somebody’s mind is very sensitive. I did my MSc in
Performance Psychology, and I've had the honour to study and work under the
supervision of some of the leading professionals in the field. If I
learnt something it was the ethics of dealing with minds of other
people. Now I feel there are too many half-hearted operators trying
to address the psychological sides of life endeavours – work,
exercise, fitness, health behaviour, etc. I fear that people in good
faith will ultimately suffer for their honest efforts to improve.